Overview of this Lecture / week
This week we will look at the first of the machine learning methods associated with Data Mining. Most people have a loyalty card from some retail chain. Association Rule Mining is used to analyse your purchases and can then be used to inform the retail chain on what products sell together.
Check here to download Wk5 notes.L4 - DM Association Rule
Videos of Notes
Make sure you have completed all the previous SAS Enterprise Miner lab exercises before you start this lab
Click here to download lab notes.
Take the R code in the notes that build the Association Rules model for the Titanic data set.
You can find the Titanic data set on this website. Scroll down the page to fine the Titanic data set.
Additional Reading Materials